October Blues

Baseball Bat Search Traffic | Insights from the World’s Largest Bat Blog

Maintaining a prolific blog on baseball and softball bats gives us a unique view on search traffic patterns and timing for bats. As player and parent interest in bats wanes, so do Google searches and ad clicks. As those go downward, so do the number of readers on both this site and any other focused on bats. We have spent a few years tracking these baseball bat search traffic metrics, and having just entered the slowest time, thought it might of interest to share the data we conglomerated on baseball bat search traffic.

Baseball Bat Search Traffic: General Trends 

Baseball Bat Search Traffic

We will start by telling you something you already know: reader interest for bat research is seasonal. Without surprise, a seasonal sport has seasonal interest. In the off season you can expect mostly downward trends with a a few bumps upwards, specifically, the Black Friday Bat & Cyber Monday Baseball and Softball Deals as well as the Holiday Gift Guide for Baseball and Softball.

October marks the start of the very quiet period—our experience has shown at least half the volume if not a third. This stall lasts through November until Black Friday and Cyber Monday. That kicks off a few good weeks of traffic as parents look for holiday purchases. A week out from Christmas, however, the dearth returns. You can expect very little interest from that last week of December through the middle of January.

The end of January through April sees phenomenal growth as seasons begin and weather cooperates. May, June and July are often the peak months. August is worse than July, but better than September. September is better than October, and the whole cycle starts again.

Baseball Bat Search Traffic: Historic Trends

Baseball Bat Search Traffic

For top level terms in the baseball bat and softball bat space, the general search interest has gone down over the last several years. For example, the term ‘baseball bats’ has been searched 35% less in 2016 than it was in 2012. Many claim this is proof of a less baseball-interested younger generation.

The younger generation may be less impressed with baseball, but we submit this Google search trend isn’t proof of that. What it proves, we suggest, is consumer intelligence in their search terms. Take, for example, the virtual unchanged frequency of searches on the term “most popular baseball bat”.

Baseball Bat Search Traffic

What we are witnessing in the downward trend of the top level search term ‘baseball bat’ is parents specificity when searching. Instead of searching for baseball bats, for example, they are now searching for Easton MAKO or Best Bat for 7 year olds. In other words, the search volume continues much as it did for five years, but the specificity of Google searches has grown considerably. Based on the growth of sites like justbats.com, closeoutbats.com, cheapbats.com and baseballmonkey.com, we actually think the market for searches and readership has grown.

Baseball Bat Search Traffic By Brand

Baseball Bat Search Traffic

While it is impossible to know the exact numbers of the sites which deal with bats, we can make some educated guesses. Using groups like Alexa and SEMRush we’ve ranked the exclusive bat vendors like this in terms of site traffic.

  1. Justbats.com
  2. BaseballMonkey.com
  3. Cheapbats.com
  4. Closeoutbats.com

As we mention above, we believe the same trends exist for these sites as they do for the general search population we’ve experienced on this site. That is, a peak from March through July, moderate traffic in December, February, August and September with absolute crickets in January and October.

Baseball Bat Search Traffic Sources: Where to Look

Google Trends is very helpful in terms of noticing interest in general search terms. We also rely on Alexa Rankings for some of our insight. SEMRush appears to useful, but its data is hard to verify.

Baseball Bat Search Traffic: Conclusions

After all that writing, we wonder if we have actually said anything interesting. What we have said is this: first, baseball bat search traffic is seasonal, obviously; secondly, search terms have become more specific, which we believe explains the decline of the more broad search terms; third, big brand vendors experience the same lulls.